![]() ![]() It’s been rough for many print junkies looking to score big over these past 3 years. Extra Bonus Points: Share ProjectPeacock.TV episodes from Domtar and Neenah! And the #1 sign that you are a Print Junkie… Repurpose for your social media and you have a marketing campaign guaranteed to generate ROI on many levels. Produce blogs and video content with the paper people and use it to inspire projects and creativity. Invite paper merchants and mill reps to your print shop and have a paper sample party with customers and prospects. ![]() Invest some time to share paper possibilities with your customers this year. Supply chain issues have certainly made more customers more flexible when it comes to “their paper” and getting comparable options to honor brand standards. ![]() Bonus print junkie points if you can also detect the specific finish on coated paper. You use your fingers as a paper stock weight gauge. Buyers may still need to triple bid the project, but if all is equal, they will usually reward the printspirational source – I know I did.Ģ. You want to be the first print shop I call when discussions start. I had a ‘draw of print dreams’ in every agency I worked at just waiting for the right client or creative brief to come along and manifest them into reality. Print LOVE can also be contagious! Send customers cool things you see and share how they could be applied to help achieve print marketing and communication goals. You are a print sniffer! And when you do it, you close your eyes and savor the sniff! Bonus print junkie points if you do this in public, bonus points if anyone asks what you are doing, and you don’t even realize you are doing it. ![]() Ask them if you aren’t sure what crosses the line – they know! Adjust as needed.ģ. Avoid the “gift card” and anything else that could be an issue for some corporate and agency buyers. Perhaps you can invite them for a VIP tour of your print shop and give them personal printed items from photos or files they send over before their visit. Make the prize something fun for customers and rewarding for you. Consider sending your customers a sample kit of your capabilities across printed materials and have a contest where the winner has identified the most on each piece, correctly. Bonus print junkie points if you randomly share this information with strangers in the grocery store.Ĭuriosity is contagious and can be fun. You examine everything printed to decipher the types of presses, processes and inks used. Many print customers have changed companies since 2020, and have new roles and new responsibilities, some with access to new budgets. Are the right people getting the right message at the right time? If not, get out the ruler and segment your customer lists, again. Now apply that to customer communications. Bonus print junkie points if any of them measure picas, are made by Schaedler, or are from your first job. You have no less than three rulers at your disposal. Here are 5 signs you may be one, and how to turn your passion into profits.ĥ. Unlike other addictions that may require interventions and medical care, standing up and declaring yourself a Print Junkie can be liberating and rewarding with your print customers. Their technology allows you to listen to your favorite music app (Pandora, Spotify, etc.) through a speaker in one room, or to link the music to several speakers and components throughout your home simultaneously.Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you look at digital marketing and come up with 10 ways print marketing could support the campaign? Do you think about print in the shower? If you answered yes to any of the above, you might be a Print Junkie! Sonos makes simple WiFi speakers, the Port which hooks to a standard amplifier, the Amp that can power your speakers, and even really great soundbars that work for your TV as well. Sonos was founded in 2002 with the goal of making whole-house audio components for music junkies. I need to be able to listen to them, as well as Tom Petty, Stevie Ray Vaughn, Jackson Browne (and recently Chris Stapleton), and I require ease-of–use and great sound quality. I’ve seen the band over 50 times including at their home venue at Red Rocks in Denver. My favorite band is Big Head Todd & The Monsters (yes, I went to college in the 90’s). I am a music junkie! I got into this industry in 1988 because I was passionate about music. We believe that our clients buy our systems not because they love electronics, but because they love music, movies, sports, etc. ![]()
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